Overview of Promotion Types in the All-New WineDirect

The All-New WineDirect platform offers various promotion types to enhance the customer experience and drive sales. These include Coupon Codes, Coupon Promotions, and Automatic Promotions. While these promotion types share some similarities, each has unique features and functionalities.

Key Comparisons

Automatic Promotions are for when a customer qualifies for a discount at checkout with no action required.

Coupon Promotions are for when a customer needs to add a specific code at checkout, but they must also qualify for that discount based on set parameters defined when creating a Coupon Promotion.

Coupon Codes are for when a customer needs to add a specific code at checkout, but no qualifications are required. Coupon codes can have a limit on how many times they can be used and on which products they can be used.

All three types of promotions can be applied to products of a specific category, but only Coupon Promotions and Automatic Promotions can exclude individual products or full categories.

Shipping Discounts

WineDirect can only provide free shipping as a shipping discount. The ability to add a percentage or dollar amount off of shipping will be a feature released soon.

When providing a Free Shipping promotion to customers, it is important to remember the following:

1. If a Coupon Code provides free shipping, other shipping methods will still be provided to customers at checkout.
2. If a Coupon Promotion provides free shipping, no other shipping method will be available for customers at checkout.